Canadian Tire’s ice truck

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Canadian Tire’s ice truck was designed as part of an advertising campaign. Together with the air-powered Lego car, this ice truck is one of the most unique one-off vehicles to appear this year. Starting from a 2005 Chevy Silverado 2500 HD frame, the truck went through an extensive transformation process with assistance from Bronson Line Automotive Ltd, Pick Me Productions and ice sculpturists from Iceculture.