With everyone focused on what the new Apple iPhone 6 will look like, designer Tomislave Zvonaric decided to dream up an entirely new device in the Apple iTie concept. Imagine all of that technology you love in your iPhone, hanging around your neck. And you can forget about ever having to pick out another tie again. The iTie features a flexible screen where any pattern tie can be projected, giving you the ability to switch things up on the fly. The iTie also lets you check your email, text message, chat with a friend on Skype – there’s even a little camera on the end of the tie for selfies. All you have to do is bend the tie, and say cheese. Check out the video below to see this concept in action.